#KCElements : Call to action in WordPress – Encourage readers accomplish action

Calls to action are important in directing a prospect to the next step of the sales funnel or actions. Leaving them out can mean losing money. You ever wondered How to get people click on buttons how to make them. Act now: read this guide!


What is Call To Action?

At it’s basic, a call to action (CTA) is a statement designed to encourages action from readers. It’s used in business as part of a marketing strategy to get your target market to respond through action. Put simply, it’s a command to do something on your website such as “Buy Now” or “Click Here”.

Most website owner want their customers to take a specific, measurable action. For example, you might want people to make a purchase, download an e-book, or sign up for your email newsletter. A clear call to action should spur customers to click.

CTA is one of important part on a landing page of WordPress.


Example: Skype Call To Action buttons


Call to Action Best Practices

  • Don’t use boring call to action buttons. Choose clear language that indicates what you want your customer to do.
  • Limit the number of CTAs per page. Users get confused when they are offered a bunch of choices.
  • Use click-friendly call to action phrases. Words like next or learn more cause users to hesitate because they don’t know what will happen when they click.
  • Include relevant microcopy, such as last-minute instructions. What concerns might someone have while their mouse hovers over the submit button?
  • Experiment with placement. Test right and left sides as well as above and below the fold.


How to design Call To Action with KingComposer?

There are many ways to design your CTA. With KingComposer, there are two button types help you do that.

  • Normal Button Element
  • Call To Action Element

Normal Buton Element

With Normal Button Element, just simple add that to your row and modify style.

Of course, you can select icon for button, enter your text with link of action after click button also.


KingComposer Button General


And KingComposer Button support styling tab, which you can control other style setting for button. Example: padding, margin, text align, border color, border radius, text color, background color,… Special, you can have effect for text and color,.. while hover on button.


KingComposer Button Styling tab


Call to Action Element

CTA in KingComposer is set of group basic element such as title, description and one button.

It has similar setting tabs as Normal Button element, but they have more options there.


Call to Action General tab


There are two style structure layout on buttons, but with them you can creative to many style.

Element support Styling tab also, which you can control how button looks like on frontend.


You can download and use preset from preset online for both buttons. By click on Preset and Install section you want to use then modify content as your ideas.


KingComposer action buttons panel



KingComposer Popup Preset Online



CTA is one of great method to encourages readers to action. Don’t forget improve your call to action when you don’t get goals from readers.


Please share article if it’s helpful for your works.


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