According to a recent survey, About page is one of the most accessed pages following the homepage. So why do people usually come and click on the ‘About’ page first but other pages? Curiosity is human’s instinct. Everybody wants to find out more about the people who stand behind a business to feel connected and build up their belief. Therefore, having a friendly ‘About’ page to the reader is extremely important.
However, it is easy said than done. In fact, there are more failures than excellences. The ‘About’ page which is not paid attention to might become super boring and lack both aesthetic and information. People might not have the awareness about what an ‘About’ page should have and should not have. And each website has a different purpose so that the information they carry should be, too.
There are articles about how to optimize the content of an ‘About’ page over the Internet. This time, I will present to you details on how to write an ‘About’ page and how to arrange it.
First, let’s find out
Which information should we include on an ‘About’ Page?
An ‘About’ page should mention its owner first. But how to provide an adequate amount of information without bored the readers? After all, all they need to know is your basic information only. This is not a dating site.
If your blog is run by a small group of people, you should put names and pictures of everybody. The attached bio is optional, you can keep it for yourself or let the whole world know about it. But if the company is a large, experienced with broaching dashing image then the information of the founders and executives would probably be highly rated.
On the other hand, with regards to an individual blogger, giving information about their selves in the page ‘About me’ should be stretched and stressed throughout the page. If anyone intends to argue that blog readers should be focused on to gain more new followers, then please read the following passages.
I will not go into detail about each type such as a web portfolio, online store, personal blog, etc. because it would need an in-depth study in various fields, perhaps each needs an individual post. With this article, I want everyone who reads it will find the information useful, which is very specific but is also overview.
Which information should be included depending on your website’s aim. Therefore the information presented here should be selective, customers do not really care about your marital status or whether you have gone to college (of course excepts the situation when your site is created as a resume), it does not help to express who you truly are. Everyone should probably sort out the most important information and put yourself in your readers’ shoes. Ask yourself if you are a reader, what will you looking for on the ‘About’ page. People should think about these questions to create a rib articles for an ‘About’ page (via @Chris):
- Why am I qualified to blog on my topic?
- What products have I created?
- What do people think about my products/site?
- Where have my articles been published?
- How can people contact me/register for my newsletter?
There you go, now you have the material to start writing your ‘About’ page. Please bare in mind an extremely important point that people are relied on the customer and other organizations’ feedbacks or reviews on the ‘About’ page. This seems very easy to understand, right? The testimonials will rise credibility to your customers. Include large firms that you have worked with.
How information should be posted on the ‘About’ page?
This is another difficult question. But don’t worry I will help you find the answers.
An ‘About’ page should be presented in accordance with the personality of its owner, or the purpose of the website created. The big problem here is how to be able to write a full page offering information and not boring. Designing recently become very developed, so the dull text might be replaced by other interesting media.
With regards to Visual and Auditory people, they probably want to see the video or read a nice infographic designe than stare at the screen and read long lines of texts. Below are some very fancy pages (FYI, I am a Visual person, too).
But every coin has two sides. Take the ‘About me’ section of Problogger, except for a kind smiley photo of Darren, the entire page is texts telling the story of his own. But this is a very top ‘About’ page for the story he told, making people respect and want to read more stories like that.
If you are not large organizations or such serious government, then be humorous. Talk like you are writing and write as you are talking. This will be a plus point for you. Take this site as an example. They write exactly what reflect their personalities and who would not adore a person with humor.
AND !!! An important thing is that you have to show the readers how much you care about them. Your website has something that can bring benefits to the readers. Will they get the precious information spending time reading your blog?
What about design aspect?
Make it visually interesting by putting good quality images near the top of the page. Whether you use a slideshow, a single large image or a small profile picture of yourself, make sure there is something visual on the page near the top of the page. An about us page with nothing visual is a fast way to send people away from your boring website. Make sure the images are of a high quality. Blurry images taken on a phone in bad lighting could have a detrimental effect. Good quality commercial photography isn’t as expensive as you might think.
Make sure the big heading is the first text on the page and is near the top of the page. You shouldn’t put any text above the heading. Use h1 tag and remember to separate it from an eye catching image. It’s ok to put the big heading in it is own stack and make this a full page width stack. By the text being very large and not longer than two lines, it’s still quite easy to read even though the lines are long.
You should use the box style and should not use the full width option for your text. By not making the text go the full width of the page it makes the page feel less overwhelming and actually easier on the reader to digest. It’s a good idea to have a decent amount of text on your about us page. You don’t want to overcook it but a single short paragraph will probably reduce trust. If you do have several paragraphs of text on the page, break it up with good headings that explain the text in the paragraph below the heading. People like to scan pages so headings are very important for making sure the information is seen ( via: rocketspark)
The best about us pages are focused on the goal of building trust with visitors by playing to the assets of the business – it’s that simple. What are your best assets? What will make visitors trust you?
All in all, there is no such thing as the ‘best’ way to write an ‘About’ page. If you have listed out the best site, people can also see they have very distinct styles. Still, custom style per person and intended use. Just bares in mind that there are no redundant information, and to make readers interested in your site and increase expore be a Subscriber after each new visit to the ‘About’ getting is already stable enough.